Technical SEO
How to Diagnose an Organic Traffic Drop After a Site Migration
A site migration went live and organic traffic dropped. Here is a systematic process for finding out exactly why, instead of guessing.
Technical SEO
Search engine optimization, site performance, and technical audits
Technical SEO
How to Audit Robots.txt and Meta Robots Directives Without Accidentally Blocking Googlebot
Robots.txt and meta robots directives are easy to write and easy to get wrong. Here is how to audit both before a bad rule blocks your best pages.
Technical SEO
How to Build a Log File Analysis Workflow to See What Googlebot Actually Crawls
Search Console shows crawl stats in aggregate. Raw server logs show the truth. Here is how to build a workflow that tells the two apart.
Technical SEO
How to Diagnose Why Googlebot Isn't Rendering Your JavaScript Content
A practical guide to spotting the gap between what Googlebot renders and what your users see, and closing it before it costs you rankings.
Technical SEO
How to Fix Canonical Tag Conflicts That Split a Page's Ranking Signals
Conflicting canonical signals split link equity across near-duplicate URLs. Here is how to find, diagnose, and permanently fix the conflicts.
Technical SEO
How to Audit Redirect Chains Before They Quietly Kill Your Crawl Budget
Redirect chains waste crawl budget and dilute link equity silently, one hop at a time, until an audit finally makes the damage visible.
Technical SEO
Diagnosing a Core Web Vitals Regression After a Deploy
Core Web Vitals tanked after your last deploy? Here is the diagnostic order that finds the real cause instead of guessing at fixes.
Technical SEO
How to Debug Structured Data Errors Search Console Won't Explain Clearly
Search Console tells you structured data is broken. It rarely tells you why. Here's how to read the errors and fix the actual problem.
Technical SEO
How URL Parameters Quietly Turn One Page Into a Hundred Duplicates
Sort order, filters, and tracking codes can turn one page into hundreds of duplicate URLs. Here is how to find the damage and shut it off with canonical tags.