Technical SEO
How to Audit an XML Sitemap So Google Indexes Only the Pages You Actually Want Ranked
A sitemap that lists every URL your CMS emits is not helping you rank. It is telling Google which of your thin pages to crawl next.
Technical SEO
Search engine optimization, site performance, and technical audits
Technical SEO
How to Diagnose and Fix Keyword Cannibalization Between Blog Posts and Service Pages
Keyword cannibalization looks like a content strategy problem but is really an information architecture problem. Here is how to diagnose it and fix it without breaking anything.
Technical SEO
How to Use Server Logs for SEO: Uncovering Crawl Issues Your Analytics Miss
Server logs capture every HTTP request to your site, including every Googlebot visit. Analyzing them uncovers crawl budget waste, redirect chains, and crawl errors that analytics platforms never surface.
Technical SEO
How to Fix Crawl Budget Issues on Large or Complex Web Applications
Large web applications waste crawl budget on URLs Googlebot should never visit. Here is how to find and fix the most common causes.
Technical SEO
How to Diagnose and Fix Core Web Vitals Issues That Hurt Your Rankings
Google has been using Core Web Vitals as a ranking signal since 2021, and in 2024 they replaced First Input Delay with Interaction to Next Paint, raising the bar for responsiveness. Yet most…
Technical SEO
Why Technical SEO Audits Should Happen Before Every Launch
Most development teams treat SEO as something that happens after a website goes live. The marketing team runs a few reports, flags some missing meta tags, and files tickets that sit in the backlog…